The Program Manager for Digital Content and Technology will play a key role in NLC digital strategy, technology, and content. He/she will serve as the in-house expert in use of NLC’s Drupal website CMS, lead implementation of new communication technologies, work with a team to implement processes for ongoing website refinements including maintaining taxonomy, and format and upload graphics and other assets working with content specialist from across the organization.
Train staff in the use of NLC digital communications technology, including but not limited to the Drupal website, bulk email systems, and Higher Logic connected communities.
Review and publish site content to NLC websites using Drupal, Wordpress, and other content management systems.
Configure reporting in analytics software such as Google Analytics.
Work with content owners to ensure that content is up to date.
Collaborate with content owners to create online packages, including photo galleries and graphics, as appropriate, as well as ensure content is optimized for social media and search.
Conduct quality assurance testing for new content published as well as new website functionality.
Work with subject matter experts to maintain and the organization-wide taxonomy for all online content.
Maintain user accounts, workflows and permissions within various web-based applications.
Troubleshoot issues and work order requests/inquiries related to web-based services or projects; communicate work status and priorities using a work tracking process.
Assist with integration of membership database with web-based tools.
B.A. or B.S. in information technology, communications, journalism, or related field.
Minimum of five years’ experience in digital production for websites and/or intranets using a content management system.
Required Knowledge and Skills
Interest in cities and what makes them work.
Strong project management, analytical and problem solving skills.
Experience with web publishing content management systems.
The ability to communicate effectively with all levels of the organization verbally and in writing.
Experience with Google Analytics or other web analytics tools to track digital and social growth
Experience with knowledge management principles and/or web taxonomies.
Basic search-engine-optimization knowledge.
Familiarity with the Adobe Creative Suite or other design tools.
Interest in researching and learning about emerging digital technologies to benefit the organization.
Ability to multi-task in a highly dynamic environment and meet deadlines while paying close attention to detail.
A positive attitude and collaborative workstyle.
An understanding of how to create a good user experience and the ability to think from the user’s perspective.
Understanding of current trends in digital media and the ability to evaluate how those should affect NLC strategy.
Desired Knowledge and Skills
Understanding of nonprofit membership associations.
Experience with NetForum Association Management System.
Experience with Drupal content management system.
Scope of Authority
Position has delegated authority to plan and implement content and to propose improvements to website content and functionality. Position does not directly supervise staff.
Level and Purpose of Interactions
Position interacts with other NLC staff and management at all levels, as well as with external partner organizations and vendors. Interactions are primarily for the purpose of learning about NLC programs and implementing solutions to meet business needs.
Hours and Location
This is a professional, exempt position based in Washington, DC. Work hours are generally 7.5 hours per day, Monday through Friday; however, as is typical of exempt positions, additional hours will be necessary at times to achieve the position’s objectives. Full-time telecommuting for this position is not available.
Position requires the ability to work on a computer for long periods of time.
Occasional travel to NLC conferences and events is required. Travel is usually limited to two or three trips per year.
The National League of Cities was founded in 1924 and is the country’s oldest, largest and most representative organization serving municipal governments. The National League of Cities (NLC) is dedicated to helping city leaders build better communities. Working in partnership with the 49 state municipal leagues, NLC serves as a resource to and an advocate for the more than 19,000 cities, villages and towns it represents. We currently have 105 employees dedicated to making cities better.